Patron Profiler software was
created as a result of helping Restaurants run promotions in
the Dallas area. We began to realize that most Restaurant
have no idea who their patrons are. I reaffirmed this
belief one night while leaving one of my favorite bars where
I had just spent about $85 on cocktails. Before I
crossed the street to meet some friends at another bar,
I popped into my car in the bars parking lot to get a cigar.
As I was leaving the parking lot, the owner of this bar
cursed me and called me worse than a loser for parking in
his lot and walking across the street to another bar.
I surprised this owner by calling him by name and
pulling out my just paid receipt. I handed him a
PickaRestaurant.com card and told him that I'm
getting my friends at the bar across to bring them bar to
his bar.
His embarrassment was apparent. My ego was bruised a bit
for not being known by this owner. The next day I collected
receipts from the last 10 years of money spent at this favorite
hangout. I was embarrassed that these receipts amounted
to several $1000's much more than the value of my several year
old BMW which I still drive today I then stopped by
to lectured this owner that he had no ideas who is good
clients are, and that there are ways to better keep tract of
patrons and increase business. I was hired almost on the
spot.
We started by offering dinner for two, once a
month if his patrons dropped their card in a fish bowl as they
left the club. In a few months we collected over 3000
email addresses and that allowed this owner to begin promoting
within his current customer base and save $1000's in traditional
media costs. We also identified corporate contacts that
we thought might hold Holiday parties and sent out direct mail
pieces and gift certificates to them. In a short time, they were running their
own promotions and barely needed traditional media. It was another successful implementation of me empowering my
clients to become self sufficient.
We have also offered software
for the apparel industry since 1992. We offer Retail
Point of Sale, Wholesale Rep amd Manufacturer software.
We have taken many of our customers from fax machines to
email, from bulletin boards to the internet and from phone
to Voip. You may receive some of these message
as we have helped over 100 sales reps in the World Trade
Center.