Q: Want to double your sales at your Sales Repping Business?

A: Then ask your current customers to come back one extra time a month.

Power of Constant Communication

     Sales Reps build rapport with patrons and generate repeat sales by offering great customer service and exciting products.  As you get to know your patrons better, the more they trust you, the faster your business grows.  Keeping in touch with these patrons by email is very cost-effective when it is compared to traditional advertising medias.  Even direct mailing these patrons is comparatively cheap when you realize everyone receiving your promotion is familiar with your retail operations and usually receptive to opening the marketing piece. 

     If you're smart, you'll also use follow-up emails or newsletters to ensure you develop a relationship with your patrons.  Informing them of your promotions, new lines, and events which will maximizeSales Reping Business returns. Tell them when you have a guest designer appearance, trunk show, or are participating in a fashion show .  The more you can automate these processes the more time you will have to ensure that you make the most profit. 

    That’s where the Patron Profiler comes in.  Email based marketing/direct mail campaigns can fulfill a number of objectives including:

· promote your Sales Rep Business image
· publicize your line offering
· build awareness of a location, new location or line
· virally add email addresses
· convert your current data for use in online marketing
· determine the quality of your data
· encourage offline contacts to come online
· reduce the costs associated with traditional advertising
· targets patrons already satisfied with your level of service and offering

     Permission based email marketing is by far the fastest growing, and most popular, marketing method in businesses today. In many cases customers are asking for email messages rather than traditional printed marketing literature. Businesses are embracing it due to the numerous benefits such as: better ROI (return on investment), less expensive than postal mailings, speed of campaign creation and delivery, and ability to include full color photos.  

       On average, there are 1 new patron for every 14 regular patron coming through the an average business door on any given day.    May of these new patron probably stop in for none other than dumb luck the first time, any maybe never have received or head your message over traditional media.  It's very untraceable advertising and media companies know this tending to scare potential advertisers by telling them their competitor down the hall is running an ad, and they should too.  Don't you think it’s a lot easier and cost effective to tell a patron that if he or she brings in a first time guest, you’ll give them a  free sample, a glass of wine while they shop?   I know it's hard to understand that all that you have learned about marketing and promotion should be thrown out the window.  But believe me, traditional media advertising needs to be put to rest and owners need to start marketing from within their neighborhoods.